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Anointment Natural Skin Care Inc.

Living and Breathing Natural Living

April MacKinnon, owner and founder of Anointment Natural Skin Care Inc. began building her company's reputation for high-quality handmade soap and skin ointments at the Halifax Farmers' Market (Halifax, Nova Scotia) in 2002. In 2009, Anointment refocused its mission to serve the wholesale market and relocated to April's hometown of Sackville, New Brunswick in 2011. This exceptional entrepreneur is a former civil engineer, DONA-trained postpartum doula, and busy mother of three.

With a particular focus on pregnancy, postpartum and new mom & baby care, Anointment uses traditional herbal knowledge combined with scientific research to formulate products that are gentle and effective. Anointment uses high quality certified organic ingredients. In fact, they grow many of their own herbs, contract local organic farmers, and research each product extensively.

Anointment currently has five employees, and its primary customers are independently owned baby and children's boutiques, lifestyle shops and health food stores across Canada and the United States.

April's long term vision includes providing flexible, stable employment (particularly for women) where her employees are compensated fairly with living wages and receive other wellness benefits including her own organic gardens, a bright, beautiful, efficient work space and a family oriented work culture.
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"I would like to thank you for picking Ben's Clothing for the retail consulting makeover.  I very much enjoyed talking to Barbara.  She has wonderful insites on what to do to refresh my store.  I was extremly excited of the ideas put together thats in my budget for now and also in the near future.
 
The 1st part of the seminar, had opened my eyes to the reality of my challenges and concerns, statistics, operating cost and marketing which is a huge part that can not be ignored. It's a must to have a list of issues to know it and control it.  This is a large part of my battles that I face but placed them in the back burner. 
 
When Barbara came into my store I wasn't sure what to expect because in the seminar she was leaning towards makeovers for a new store or toronto style store.  I had no idea that a little bit of paint in a different color will bring out what I want to promote.  She had alot of new ideas that are in the budget and I'm going to make it happen!
 
Thank you again for filling me in with the seminars that are offered.  I'm always willing to get informed and always moving forward."

- Hazel McLean


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